Celebrity Homes: George Clooney's Villa Oleandra

Villa Oleandra, view from Lake Como

Villa Oleandra, view from Lake Como

Academy Award-winning actor George Clooney owns a marvelous villa in Northern Italy. Villa Oleandra, located in the town of Laglio, sits overlooking the picturesque Lake Como. In ages past, property on Lake Como was reserved for royalty and political powers, and we’re sure you can see just why. Clooney has stated that this is his favorite home out of any that are in his possession.

While not as sizeable as some other celebrity homes (We’re looking at you Oprah), the villa still consists of a main house and a guest house. The main house consists of 7 bedrooms and 6.5 baths; while the guest house contains 3 bedrooms and 2 baths. The interior and exterior are both exquisitely designed; the interior especially has a sophisticated, regal feel to it. The palatial 18th century villa also features a pool, a secluded garden, and of course, a dock.  Check out the stunning pictures below.

 

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E-Commerce Icon Transforms Himself into Media Mogul

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Jeff Bezos, founder of Amazon.com

In case you haven’t heard (which you probably have), Amazon founder and innovation extraordinaire, Jeff Bezos, has purchased The Washington Post. The purchase reportedly cost him $250 million, which is a measly 1% of his net worth (estimated at $28 billion). In the midst of its 7th straight year of declining revenues, The Washington Post isn’t exactly thriving in the digital age. So, what exactly is Bezos’ motive for acquiring the 136 year old newspaper?

 

amazon In his letter to employees of The Washington Post, Bezos reassured them that they will not simply be a mouthpiece for private interests, and I certainly think he’s telling the truth. I believe Bezos, long-hailed as a business visionary, has some big plans for the newspaper. What those plans may be is just speculation as of now. I would be willing to bet this plan has something to do with the integration of his e-commerce poster child, Amazon, and the newly acquired media outlet. He seems to want to solve the old problem of media revenue generation; as long as print media has existed there has been two methods for bringing in revenue, subscription and advertising. Look for Bezos to create a third. The decline of print media is a problem that no one has been able to tackle thus far, but Bezos seems ready to accept the challenge. In his letter, Bezos also acknowledges the changing tides of print media; he then went on to proclaim, “We will need to invent, which means we will need to experiment.” Only time will tell if the internet entrepreneur will be able to cease the demise of print media as we know it.

We Think Sustainable Real Estate Is The Future

North Pole covered in water, summer 2013

North Pole covered in water, summer 2013

The average global temperature has risen by 1.3° Fahrenheit over the last century, and many argue the change was a direct result of human activities that generate greenhouse gases. For the majority of this last century, a relatively small amount of the world was industrialized, but these few industrialized nations produced a much higher volume of greenhouse gas than agrarian economies. Today, we have new economic powers rising, such as China and India, who have massive populations. Accompanying these powerhouses are hundreds of millions of other people who are making their ascendancy from poverty to a consumption-heavy, middle class by way of industrialization.  With this advance comes an even greater stress on the environment. Let’s fast forward 37 years to 2050. Most estimates have the world population approaching 9.5 billion; total energy consumption would increase by about 80%. As you can see, we have a problem on our hands and sustainable real estate is not only a part of the solution, but an opportunity.

If you view this timeline from the perspective of a real estate investor there is not only a great business opportunity, but there’s a chance to make a positive impact on Earth’s future. We have multiple tools at our disposal to take advantage of this.  We view sustainable real estate as a three part model:

  • Sustainable building materials and design
  • Integration of digital technologies
  • Sustainable construction (this is a conversation for another day)

In our efforts to curb climate change, technology will be our greatest asset. Revolutionary building materials such as solar roof tiles, or vacuum insulation panels will provide free clean energy and reduce overall energy consumption. Simple design alterations may be made, such as placing windows high on the walls in order to let in maximum amounts of natural light.  While these new technologies and designs will cost plenty up front, the rate of return on these types of investments will be staggering.

Solar roof tiles

Solar roof tiles

To complement these new materials and designs, advanced digital technologies are becoming more prevalent. Commonly referred to as “smart grids”, these technologies are being developed by firms like Cisco, IBM, and Hewlett-Packard. The abilities of smart grids are quite impressive. They function by automatically manipulating energy-consuming devices which aren’t being used like: phones, computers, lights, air conditioners so there’s little energy wasted. Many large corporations have already installed these systems in their larger facilities, and now the technology is finding its way into smaller commercial and residential properties. The same concept applies to these technologies. There are large upfront investments, but produce excellent long-term returns. ibm

 

Any building with these types of energy efficient improvements will benefit from them two-fold. Not only will the costs of operating the building will be greatly reduced over the long run, but its owner will have a solid basis for charging premium rents or increasing the asking price during a sale. Of course, there’s also the prospect of a natural increase in value from external factors like energy scarcity. Buildings account for approximately 40% of the United States’ energy consumption. This presents colossal opportunities for sustainable real estate as we progress into the 21st century. Uncertainty clouds the future, but we believe adding sustainable real estate to your portfolio is a shrewd maneuver which is sure to pay dividends.

If We Could Meet One Person In Real Estate…

If we could enjoy a day with one person in the real estate industry, it would have to be Donald Bren. Bren has seemingly mastered the art of real estate investing; evidenced by his fortune which now stands at $13 billion. That figure makes him the 26th richest man in the United States, and also the wealthiest real estate mogul to reside here.

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Donald Bren has a more interesting rise to prominence than most though. Born in 1932, with little to his family name, Bren is certainly considered a self-made man. After attending college at Washington University and a brief stint in the Marine Corps, Bren began his first foray into the real estate industry.

In 1958, Bren acquired a $10,000 loan and founded Bren Company, which built homes in Orange County, California. Just five years later, Bren founded the Mission Viejo Company with two other partners. Their goal was to plan and develop the city of Mission Viejo, and they were largely successful. Meanwhile, Bren Company sold for $34 million in in 1970 to International Paper. Soon after, a recession struck and in 1972 Bren bought back his namesake company at a price of $22 million. In 1977 Bren, accompanied by a group of investors, bought the 146 year old Irvine Company. Over the next 19 years, he would make countless impeccable investments, and by 1996 he was the sole shareholder of Irvine Company.

Bren Hall at UC Irvine

Bren Hall at UC Irvine

To this day, Bren has not stopped augmenting his already impressive portfolio. That portfolio currently consists of almost 500 office properties, 116 apartment communities with 45,000 units, more than 40 shopping centers, five marinas, three golf clubs, and three hotels. He is also very involved in philanthropy, having donated over $1.3 billion during his lifetime, mainly to educational institutions.

The Donald Bren School of Information and Computer Sciences at UC Irvine

The Donald Bren School of Information and Computer Sciences at UC Irvine

 

Now in his early eighties there are few things Bren hasn’t accomplished. We think there are definitely a few things everybody could learn from his entrepreneurial disposition and exceptional business acumen.

Our Favorite Social Media Campaigns

In acknowledgement of our new efforts in social media, our post today will highlight three of our favorite social media campaigns. You will find these campaigns are innovative, cool, and just plain fun.

1.    Thanks-a-Million (Cadbury)

cadbury thumb

Despite an already impressive following on their Facebook page Cadbury undertook an initiative to up their game. They decided to construct a massive Facebook “thumbs-up” as a salute to their 1 million Facebook fans. They tracked the progress of the thumb building with a real-time video feed. The campaign got 250,000 fans involved, and gained Cadbury another 40,000 likes. When all was said and done the thumb took 48 hours to build and consisted of 6,600 pounds of chocolaty goodness.

2.    Tweet-a-Beer (Waggener Edstrom/ Tenfour)

tweet a beer

Our next choice is a joint effort by a creative agency, Waggener Edstrom, and a technology company, Tenfour. The purpose of this campaign was to generate some buzz for Tenfour’s abilities leading up to the SXSW show in Austin, Texas. The app allowed users to send their friends money for a beer over Twitter by simply tweeting @yourTwitterhandle. The money was exchanged via Paypal. The campaign proved to be a huge success and even garnered attention on news outlets such as CNN.

3.    Smell like a man, man. (Old Spice)

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I’m sure many of you have seen Old Spice’s “The Man Your Man Could Smell Like” commercials that aired circa 2010. The ads featured a smooth-talking man’s man who could do no wrong. Old Spice wisely decided to adapt this concept into one of the most successful social media campaigns of all time. Old Spice took their spokesman from the videos and produced about 180 custom videos that answered questions from celebrities, fans, or popular bloggers. The response was massive, with 6 million video views over the course of one summer.